Become a faster, stronger, more confident swimmer for life.
Swim Stronger. Move Better. Perform Faster.
You're here because you want more from your swimming—more confidence, more speed, more power in the water.
At Aura Move, you’ll find the coaching and programs you need to unlock your full potential. Whether you're just starting out or chasing a personal best, we help swimmers of all levels improve technique, build real strength, and move like true athletes.
Laura is lifelong swimmer and coach from New Zealand who knows firsthand what it takes to build strength, mobility, and power — and she’s passionate about helping you do the same. At 32, Laura returned to competitive swimming after 8 years, and swam faster than ever before. Using experience and curiosity, Laura’s self-coached her way back onto the national team where she competed for New Zealand at the 2025 World Aquatics Championships. She swam in the 50m Freestyle and 50m Butterfly finishing 22nd and 29th respectively.
Aura Move was created to help swimmers of all levels build strength, speed, and confidence in the water. Whether you’re a competitive swimmer, triathlete, Masters athlete, or simply love swimming — we’re here to help you move with purpose.
Whether you're a competitive swimmer, triathlete, Masters swimmer, Ironman competitor, or love the challenge of the open water, there’s a program here for you.
Building a community of stronger, fitter, and more empowered swimmers at every age and every stage.
Swim & Strength Coaching for Swimmers
Whether you’re just starting out or chasing a personal best, we’re here to support your goals. We help swimmers gain strength and speed for competitive swimming, triathlon, open water events, and Masters racing.
If you love swimming and want to get faster, we can help—no matter your level. From building confidence to unlocking peak performance, we specialize in developing athletic, powerful swimmers at every age.
To find out how we can help you, simply choose your level and explore the program designed to help you become the strongest, fastest, and most confident swimmer you can be.
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Wellbeing swimmers enjoy the feeling of being in the water and do not necessarily have any swimming goals. These individuals may like to learn how to feel less breathless, and swim further.
Services for Wellbeing Swimmers:Virtual Swim Squad
Visit our social media pages for free swimming tips
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Can swim at least 100m without stopping, but quickly feel breathless and struggle with technique. Novice swimmers are motivated to improve fitness, technique, and may be training for a triathlon or open swim event.
Approximate pace: >2:15/100m
Coaching Services for Novice Swimmers:
Virtual Swim Squad
Strength Programs
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Can swim 400m+ nonstop and compete in events like Masters Swimming, Open Water, Triathlons, and Ironman.
Approximate pace: 1:45 - 2:15/100m
Coaching Services for Intermediate Swimmers:
Virtual Swim Squad
Video Analysis
Strength Programs
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Can confidently swim >1000m and compete in events such as Masters Swimming, Open Water, Triathlon, and Ironman. These swimmers often have a very specific goal in mind.
Approximate pace: 1:30 - 1:45/100m
Coaching Services for Performance Swimmers:
Virtual Swim Squad
Video Analysis
Strength Programs
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Elite swimmers compete at regional, national or international level. These swimmers are focused on performance, and seek to improve their speed for age group, open, international, and Masters swim meets—as well as Open Water races, Triathlons, and Ironman competitions.
Approximate pace: <1:15 - 1:25/100m
Coaching Services for Elite Swimmers:
Virtual Swim Squad
Strength Programs
Personal Training
Video Analysis
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Are you an aquatics athlete aged 14+ and want to improve your strength? Our Youth Aquatics Strength Program could be perfect. Learn more here: https://coach.everfit.io/package/JA384545
Swimming Technique Tips on Instagram
